The Story Behind 27

pinsnickety flying unicorn horse show number pins in front of a route 27 east road sign

Did you ever wonder why all of our horse show number pin packs come with the number 27?

We grew up riding on Long Island near Route 27. When we designed our product packaging, we knew we needed a sample number, and this one just felt right. Every time we see it, we remember where we got started--goofing around on ponies and enjoying this crazy sport.

Last week, we were back out near Route 27, competing at the Hampton Classic Horse Show. It's one of the premier hunter/jumper shows of the year. It's also the local show we grew up dreaming about. Which is why it was doubly exciting when our CEO Meredith was champion there with her longtime partner and certified flying unicorn, Penn. Congratulations Meredith--and everyone who is making their childhood riding fantasies come true!

Meredith and Penn winning champion at the hampton classic horse show 2024

Penn won his first class of the show wearing our Champion pins. We're not saying they will guarantee results. But we can say: Dress for the job you want.

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